How do you differentiate yourself as a coffee shop?

How price senstive is a “luxury” item such as a flat white coffee?

These are 2 amongst many other questions I enjoyed exploring with @Peter Gibson, Founder and Owner of Grindsmith coffee, specialist retailers and roasters in the premium coffee market.

As a young business owner that set up the business soon after leaving university, Peter reflects on his learning journey, the value of self-awareness and tapping into the wisdom of others..