As online content becomes more important to stand out and get your message across, how valuable is it to use professional writers, journalists and editors?

How much of a threat is AI to professional content creation and how can SME business owners get the best of both worlds?

These are two of the questions I enjoye xploring with @Lucy Roue, Founder and M.D. of Time and Tide Content, a full service PR agency that pride themselves on connecting business owners with experienced writers and journalists.

Lucy also reflects on her own business ownership journey, and how to navigate through loneliness and skills gaps..