What are the most common mistakes that start ups make when it comes to designing and embedding their brand?
I enjoyed discussing these and other questions with @Adam Osso, Founder of Outragos (sic), where science, human psychology, data, and statistics converge to create brands that dare to be different.
Adam’s top tip for business owners? Do a thorough job of your research on your competitors and potential customers..
Ceri James 
What are the most common mistakes that start ups make when it comes to designing and embedding their brand?
I enjoyed discussing these and other questions with @Adam Osso, Founder of Outragos (sic), where science, human psychology, data, and statistics converge to create brands that dare to be different.
Adam’s top tip for business owners? Do a thorough job of your research on your competitors and potential customers..