This is a webinar recording from 1st April 2020 (I’m not fooling), of an interactive training session with members of North Cheshire Chamber of Commerce covering the key aspects of making the most of LinkedIn.
The session provides direction and checklists to help you learn and decide about the best approach for you and your business regarding:
- how LinkedIn compares to other social media channels
- the most appropriate account to meet your needs across recruitment, marketing, sales and learning
- targeting, filtering, searching and connecting with your ideal audience
- optimisation of your profile including keywords, your personal URL and your headline
- the benefits of joining and setting up groups
- the power of articles
- options for advertising on LinkedIn
